Today, more than ever, businesses are looking for the best possible way to get their message in front of their prospective buyers. While the Internet started decades ago as a haven for government researchers, educators and programmers, it has matured into what can be rightly called “the world marketplace.”
You may know that fishermen frequently go out early in the morning to fish. When you ask a skilled fisherman why, he’ll likely tell you that it’s because “that’s when the fish are biting.” As a business owner, professional, or other individual who wants to “fish” for large numbers of prospective customers, it makes sense to be “where” and “when” your fish are biting, that is your customers.
For the purpose of logical arrangement, we categorize business development into 4 major categories, which we will summarize, and on additional pages drill into more in depth. Those categories are traffic generation, PPC management, lead generation and metrics / quantification.
Traffic Generation
Traffic generation is all of the activities you will do on your website to generate traffic, that is visitors. You may wish to do this to build brand awareness. You might also want to do this to increase your standings in search engine results, as this is one of the “metrics” currently evaluated in the major search engine algorithms. UEO can help you generate more traffic for your site.
PPC Management
PPC or Pay Per Click advertising is a well-known method of driving traffic that is highly effective, but can also be highly expensive. It’s important that you have someone knowledgeable monitoring your PPC campaigns to make sure they are not wasting critical advertising dollars. UEO has extensive experience in this area and can make sure that your PPC campaigns run smoothly and efficiently.
Lead Generation
Lead Generation is not the same as traffic generation. While traffic generation can be used for many things, such as brand awareness, lead generation is a more specific activity that drives qualified leads to your sales channel. UEO can help you set up the systems and funnels that will propel your organization to greater heights of success.
Metrics / Quantification
I’ve said it once, and I’ll say it again. In God We Trust … All Others Bring Data. If you’re spending a thousand dollars a month or more on internet marketing and you’re not gathering appropriate data about where your actual sales are coming from, then you’re not spending wisely. A wise business owner knows where the sales came from. We can help put systems in place that will show you where the business is coming from so that you can quantify the value of your marketing spend.