Traffic generation is about building traffic to your website, funnel page, social media, or whatever it is that you’re doing to build your brand or business. While lead generation is designed to get “leads” that can be put into your sales pipeline for further execution, traffic generation is more akin to direct marketing of long ago … the Sunday ad in the newspaper, the full-page ad in the Yellow Pages, the ad in the mailer that you send out.
The purpose of traffic generation is to get the visitor to your site where they can perform a specified action: pick up the phone and call to make an appointment, order a product online, fill in a form requesting more information, &c.
At UEO we utilize the very latest in technology to deliver high quality customers to your business whatever the model is: B2C, B2B, or other models. Here are some of the methods we use:
Remarketing
If you’ve ever visited Amazon, you’ll notice that ads for the things you looked at on Amazon start showing up on random sites all over the internet. This is not mere chance, a whim of the internet Gods, it is in fact remarketing. Your visit to Amazon added you to their database and they are paying to continually expose you to the item you looked at in hopes that you’ll buy it. It works, that’s why they do it. We’ll go more into detail in the remarketing section.
Demographic / Behavioral Marketing
We can build a profile for you based on what you know about your ideal customer. It could be soccer moms that live in Toledo, drive a fiat, have daughters, have a household income of over $60K and like Yoplait yogurt. You pay a little more for the profiling research, but once you have driven the customer to your site for the first time, they enter in the “remarketing” campaign that is much less expensive. We’ll go into more details in the demographic / behavioral marketing section.
Targeted Lists
Many local businesses have customer profiles that are pretty similar from area to area. Dentists, florists, doctors, lawyers, mortgage brokers, and more can benefit from the work we’ve already done researching these areas by purchasing “targeted lists.” Our data is constantly refreshed from information provided by our 290 networks, so you know you’re marketing to the right customer at the right time. More details are here.