One of the strongest tools in our marketing arsenal is the “targeted list.” Targeted lists are created based on information provided by our behavioral analysts, data miners, and billions of search records available on the most heavily used search properties, including Google.
We combine data found in these databases along with behavioral profiling to identify likely candidates for your offering. For example, if you are an orthodontist in the south side of Toledo, Ohio, we compile a list of individuals who have been searching for information related to orthodontia, who live in the exact distance from your practice that you specify, and who are most likely to have the financial means (or insurance) to pay for treatment services.
However, we don’t just restrict our search to a pure keyword level, like Adwords does. On Adwords, you can search keywords or related keywords and get a pretty good match. But then, you have to compete with all the other providers in the area on bidding for those terms. If you’re not in the number 1 or 2 spot, you won’t be see on mobile devices at all unless the user scrolls to the bottom of the page, and you will have less likelihood to be spotted on desktop searches.
And that’s just on the Google network. We don’t just market to the Google network, but we show your display ads across a network of over 290 markets. And with real-time-bidding, we can bring your search cost down substantially.
As an example, a mortgage lender in College Park, Texas was paying $20 per click for competitive terms and was receiving about 200 click-throughs to his website a month. By switching to Targeted Lists and Real-time Bidding, he cut his cost to $1 per click, and was able to increase his website traffic to 1000 click-throughs in a month with a $1,000 budget.
Targeted lists are specific and vary in sophistication. Contact a marketing specialist to find out the specifics for your industry.